This is a direct-to-consumer jewellery brand operating in the accessible luxury segment, specialising in moissanite and lab-grown diamonds. The business offers a curated catalogue of 52 products, including rings, necklaces, bracelets and earrings, designed for customers seeking premium jewellery at accessible price points.
The business follows a made-to-order, direct-shipping model, with orders fulfilled through established supplier relationships. This eliminates the need for domestic warehousing and allows the business to operate with streamlined internal resources. Its Shopify storefront supports automated order processing and serves customers across 20 international markets.
Continued Business Operations.
For investors or hands-off buyers, the existing team is open to continuing day-to-day management, advertising execution and growth operations after the acquisition under an agreed management structure. The buyer may also choose to retain the team or independently manage the business.
Key Highlights.
- Net Margin: 11.5%
- Gross Margin: 78.2%
- Average Order Value (AOV): $462.59.
- Refund Rate: 3.98%
- Returning Customer Rate: 18.1%
- Core Infrastructure: Shopify storefront, direct supplier fulfilment setup, customer database and active advertising accounts.
Investment Highlights.
Exceptional Unit Economics: The business has an average order value of $462.59 and a gross profit of $361.61 per order. Its gross margin of 78.2% provides room to accommodate digital advertising costs while maintaining profitability. The business also has an 18.1% returning customer rate.
Low-Overhead Sourcing Model: The made-to-order fulfilment model eliminates the need for domestic warehousing. Customers pay upfront at checkout, while supplier fulfilment and manufacturing costs are settled subsequently.
Direct Manufacturer and Supplier Relationships: Established supplier relationships support the curated jewellery catalogue, with an average cost of goods sold of $100.78 per order. These supplier arrangements are transferable to the buyer upon handover.
Automated Shopify Storefront: The turnkey Shopify platform supports multiple currencies across key English-speaking and European markets, automated checkout and streamlined order management.
Retained Customer Database: The business has an existing customer database, historical order records and newsletter subscribers, providing opportunities for repeat purchases, email marketing and cross-selling.
Market Opportunity.
The global jewellery market was valued at $240.65 billion in 2025 and is projected to reach $1,108.79 billion by 2034, according to the market research figures provided.
Online jewellery retail is projected to grow at an 11.6% CAGR between 2026 and 2034, while mid-range jewellery accounts for 56.3% of the global market share.
Multi-National Presence: The business serves customers across 20 countries, offering free shipping to the US and Canada, with delivery also available to the UK, Australia, New Zealand, China and 14 European countries.
Marketing and Growth Infrastructure.
Established Paid Media Accounts: Active advertising accounts with existing pixel data, campaign history and historical advertising spend.
Customer Email Database: Retained customer records and newsletter subscribers integrated into the Shopify setup.
Professional Creative Assets: A library of 270 high-resolution product photographs available for use across marketing channels.
Competitive Positioning.
Accessible Luxury: Offers moissanite and lab-grown diamond jewellery, providing an accessible alternative to mined diamond jewellery.
High Margins: The 78.2% gross margin provides room to accommodate advertising expenditure and support customer acquisition.
Direct Supplier Fulfilment: Established supplier relationships and a made-to-order fulfilment model support streamlined operations without the need for domestic warehousing.
Growth and Scaling Opportunities.
- Introduce Matching Sets and Bundles: Introduce coordinated jewellery sets, particularly across bracelets and necklaces, to increase average order value through cross-selling.
- Launch Email Monetisation: Use the existing customer database for promotional campaigns, seasonal collections and automated email sequences to encourage repeat purchases.
- Diversify Paid Media: Expand into Google Ads, YouTube advertising and short-form video campaigns to diversify customer acquisition channels.
- Expand the Catalogue: Use existing supplier relationships to introduce additional designs, metals and product categories, catering to the growing women's jewellery segment.
Day-to-Day Operations.
- Monitoring customer orders and coordinating supplier fulfilment through Shopify.
- Reviewing advertising performance, testing creatives and managing campaign budgets.
- Responding to customer enquiries through email.
Operating Structure and Transaction Scope: The business follows a lean operating model supported by an automated Shopify storefront and direct supplier fulfilment arrangements. With only two employees, the business operates entirely online, without domestic warehousing or in-house manufacturing, keeping workforce requirements minimal. The team manages order coordination, advertising activities and customer support, enabling the business to serve an international customer base efficiently. The proposed transaction covers only the jewellery business segment, including its associated brand assets, digital infrastructure, supplier relationships and customer database, and does not involve the sale of the seller's entire company or other business interests.
Transition Support.
Up to 90 days of transition support is included to facilitate the handover. Alternatively, the two existing operators are open to continuing with the business and managing day-to-day operations and growth under an agreed arrangement.