Gaming Machine Operator Franchise Opportunity
Immersive Esports 9.5 /10
2021 Estd
·
2
Franchisees
· Dubai HQ
· Listed By Business Owner / Director
All Formats
Format | Investment including Brand Fee | Brand Fee | Space | Staff | Exp. Monthly Sales | Profit Margin | Royalty |
---|---|---|---|---|---|---|---|
Small Venue 6-12 Sims | USD 300 - 700 thousand | USD 50 thousand | 800 - 1,400 Sq Ft | 4 | USD 45 thousand | 30% | Monthly fee of $10,000 or 8% of gross income + 2% marketing charges. |
Medium Venue + Cafe 12-24 Sims | USD 800 thousand - 2 million | USD 75 thousand | 1,400 - 2,200 Sq Ft | 8 | USD 120 thousand | 37% | Monthly fee $13,000 or 8% of gross income + 3% marketing charges. |
Format Name | Small Venue 6-12 Sims | Medium Venue + Cafe 12-24 Sims |
---|---|---|
Investment | USD 300 - 700 thousand | USD 800 thousand - 2 million |
Brand Fee | USD 50 thousand | USD 75 thousand |
Space | 800 - 1,400 Sq Ft | 1,400 - 2,200 Sq Ft |
Staff | 4 | 8 |
Expected Monthly Sales | USD 45 thousand | USD 120 thousand |
Profit Margin | 30% | 37% |
Royalty / Commission | Monthly fee of $10,000 or 8% of gross income + 2% marketing charges. | Monthly fee $13,000 or 8% of gross income + 3% marketing charges. |
Documents
About Immersive Esports
Introduction to Immersive Esports.Revolutionizing e-sports and gaming entertainment.
Immersive Esports is a pioneering concept that combines the thrill of competitive sim racing with a premium gaming cafe experience. Designed for gaming enthusiasts, motorsport fans, and casual players alike, we offer cutting-edge simulators, high-quality equipment, and an unparalleled atmosphere that brings the excitement of racing to life.
Our flagship locations are more than just venues—they are immersive hubs where technology, entertainment, and community converge. From hosting professional esports tournaments to casual gaming sessions, Immersive Esports redefines the gaming industry with a unique blend of adrenaline-pumping experiences and social engagement.
Why Invest in an Immersive Esports Franchise?
1. Growing e-sports industry:
The global esports industry is a multi-billion-dollar market experiencing exponential growth, with sim racing emerging as one of the most exciting and fastest-growing sectors. By investing in Immersive Esports, you’re tapping into a thriving market with unlimited potential.
2. Proven business model:
Our flagship centre has demonstrated strong revenue generation, high customer retention, and scalable operations. As a franchisee, you’ll benefit from a proven business model, cutting-edge technology, and the support of an experienced team to ensure your success.
3. Unique competitive advantage:
Unlike traditional gaming cafes, Immersive Esports focuses on high-performance simulators and motorsport experiences, catering to a niche yet rapidly expanding audience. With our premium setup, you’ll stand out in the gaming entertainment industry.
4. Comprehensive franchise support:
From location selection and shop fit-outs to staff training and marketing, we provide end-to-end support to help you establish and grow your franchise. Our team ensures that every franchise partner operates at the highest standards, delivering the Immersive Esports experience to perfection.
5. Multiple revenue streams:
With Immersive Esports, you’ll have access to diverse revenue opportunities:
Pay-per-hour simulator sessions.
Hosting corporate events and esports tournaments.
Membership plans for regular customers.
Retail sales of gaming accessories and merchandise.
Minimal F&B offerings to enhance customer engagement.
6. A Future-proof investment:
Immersive Esports combines technology, entertainment, and community—three pillars of the modern consumer experience. As esports continues to grow and sim racing gains mainstream popularity, the franchise will be well-positioned to capitalize on future trends.
Join us in leading the e-sports revolution, by becoming an Immersive Esports franchise partner, you’re not just investing in a business; you’re becoming part of a global movement that’s reshaping entertainment and gaming. Together, we can create an unforgettable experience for players, foster thriving communities, and drive exceptional returns on investment.
Start your journey with Immersive Esports today!
Products and Services
Products and services offered by Immersive.E-sports.
1. Sim racing experiences:
Premium sim racing sessions with cutting-edge simulators featuring Restech and 3Motion technology.
Variety of racing disciplines: Formula 1, GT, Rallycross, and more.
Pay-per-hour model for casual players.
2. Competitive e-sports events:
E-sports tournaments: Host or participate in high-stakes competitive leagues and events for sim racing enthusiasts.
Corporate challenges: Tailored team-building experiences for companies with competitive racing formats.
Community racing nights: Regular events to foster engagement with local gaming and motorsport communities.
3. Membership and subscription plans:
Exclusive memberships offering discounted sessions, priority access, and bonus hours.
Customizable packages for regular customers and esports teams.
4. Venue rental for private events:
Rental options for birthday parties, corporate gatherings, and team-building activities.
Full event management support, including gaming, catering, and multimedia setups.
5. Gaming accessories and merchandise:
Retail sales of high-quality racing wheels, pedals, and gaming chairs.
Exclusive branded merchandise such as T-shirts, caps, and collectables.
6. Professional e-sports training:
One-on-one or group coaching sessions with experienced sim racing professionals.
Simulator calibration and driving skill development for aspiring esports competitors.
7. F&B services:
Minimal snack options: Quick bites and beverages to complement the gaming experience.
Partnerships with premium brands for quality refreshments.
8. Immersive technology integration:
Cutting-edge virtual reality (VR) and augmented reality (AR) integrations for next-level immersion.
Advanced analytics for racing performance and lap-time tracking.
9. Sponsorship and branding opportunities:
Partner with brands to host co-branded events and esports tournaments.
Customizable advertising options for corporate sponsors within the venue and online streams.
10. Education and STEM programs:
Collaborations with schools and universities to offer STEM-based racing programs.
Interactive sessions that combine learning, technology, and gaming.
11. Sim racing equipment rentals:
On-demand simulator rentals for external events, trade shows, and exhibitions.
Professional setup and support for seamless operations.
12. Livestreaming and content creation:
Full live streaming services for tournaments and private events, creating shareable digital content.
Dedicated setups for content creators to produce sim racing videos and streams.
13. Immersive e-sports franchising opportunities:
Comprehensive franchise packages with end-to-end operational support for new locations.
These offerings make Immersive Esports a one-stop destination for entertainment, competition, and innovation in the e-sports and gaming world. Whether customers are casual gamers, professional racers, or businesses looking for unique experiences, Immersive Esports provides unparalleled services to meet their needs.
Preferred Locations
Asia,
Africa,
North America,
Europe,
Saudi Arabia,
Qatar,
Kuwait,
Oman.
How to get Immersive Esports Franchise?
Procedure to obtain an Immersive Esports franchise.The process to become an Immersive Esports franchise is designed to be thorough yet straightforward, ensuring a mutually beneficial partnership. Below is the step-by-step guide to obtaining a franchise:
1. Initial inquiry.
Contact us: Express your interest in becoming a franchisee through our official website or contact form.
Information packet: Receive our franchise information packet, which includes key details about the business model, investment requirements, and expectations.
2. Initial consultation.
Franchise introduction call: Participate in a consultation call to discuss your interests, goals, and expectations as a franchisee.
Market discussion: Share insights about your intended location and market while learning about Immersive Esports' expansion plans.
3. Submit franchise application.
Application form: Complete and submit the franchise application, providing details about your financial standing, business experience, and proposed location.
Review Process: Our team evaluates your application to ensure alignment with our brand values and operational requirements.
4. Franchise disclosure and agreement.
Franchise Disclosure Document (FDD): Review our comprehensive disclosure document, which includes financial performance, obligations, and franchisee rights.
Legal review: Consult your legal or financial advisor to review the terms of the agreement.
Sign the franchise agreement: Once both parties agree on the terms, sign the franchise agreement to formalize the partnership.
5. Financial planning and investment.
Initial Franchise Fee: Pay the franchise fee to secure your exclusive rights to the chosen territory.
Budgeting and financing: Work with our team to plan your budget and explore financing options, if needed, for the initial setup and operational costs.
6. Location selection and approval.
Site selection assistance: Collaborate with our real estate experts to identify and evaluate potential locations based on foot traffic, demographics, and accessibility.
Site approval: Immersive Esports will assess and approve the proposed site to ensure it meets brand standards and operational requirements.
7. Training and onboarding.
Comprehensive Training: Participate in our training program, which covers all aspects of running an Immersive Esports centre, including operations, marketing, and equipment maintenance.
Staff training: Receive guidance on recruiting and training staff to deliver exceptional customer experiences.
8. Shop design and fit-out.
Custom layout design: Collaborate with our design team to create an optimal floor plan that maximizes space and enhances customer engagement.
Fit-out execution: Work with approved contractors to complete the shop fit-out according to Immersive Esports’ specifications.
9. Pre-launch preparation.
Marketing Plan: Develop a launch marketing strategy with our support to build excitement and attract customers.
Equipment installation: Install simulators, gaming peripherals, and supporting technology.
Soft opening: Conduct a soft opening to test operations, train staff, and fine-tune services.
10. Grand opening.
Official launch event: Host a grand opening event with promotions, tournaments, or special offers to create buzz and attract customers.
Ongoing support: Begin operations with continuous guidance and support from Immersive Esports.
11. Continuous collaboration.
Regular Check-Ins: Participate in scheduled reviews to ensure alignment with brand standards and operational goals.
Performance monitoring: Receive data-driven insights and recommendations to optimize your franchise’s success.
This structured process ensures that every franchisee starts with a solid foundation, equipped with the knowledge, resources, and tools to build a thriving Immersive Esports centre. Let’s start this exciting journey together! Connect with us through SMERGERS and we will guide you through the process.
What are some of the things we look for in a Franchisee?
Expectations from Immersive Esports Franchisees.As an Immersive e-sports franchisee, you play a critical role in ensuring the success and growth of the brand. Below are the key expectations from franchisees to create a successful partnership:
1. Commitment to the brand vision:
Franchisees must align with Immersive Esports' mission to provide a world-class gaming and sim racing experience. This includes maintaining the highest service standards, customer engagement, and operational excellence.
2. Operational excellence:
Daily management: Franchisees should oversee the daily operations, ensuring smooth functioning, optimal performance of simulators, and excellent customer service.
Staff management: Hire and train staff to reflect the professionalism, passion, and expertise associated with Immersive e-sports.
Equipment maintenance: Ensure all simulators and gaming equipment are well-maintained and operational at all times.
3. Financial responsibility:
Initial investment: Be prepared to meet the required capital investment for setup, including fit-out, simulators, licensing, and initial operating costs.
Working capital: Maintain sufficient working capital to handle day-to-day expenses, marketing campaigns, and unexpected costs.
Royalty payments: Adhere to royalty and franchise fee agreements as part of the partnership.
4. Customer experience focus:
Deliver a high-quality customer experience that aligns with Immersive Esports' reputation.
Foster a welcoming, engaging atmosphere to build a loyal customer base.
Regularly host events, tournaments, and community nights to attract diverse audiences.
5. Local market knowledge:
Understand the local market to select an ideal location with high footfall potential.
Tailor marketing strategies to target gaming enthusiasts, motorsport fans, and corporate clients in the region.
Leverage local connections for sponsorships, partnerships, and events.
6. Brand representation:
Uphold Immersive Esports' brand identity through consistent messaging, marketing materials, and venue aesthetics.
Act as an ambassador for the brand in the local market, representing professionalism, innovation, and enthusiasm.
7. Participation in growth initiatives:
Marketing campaigns: Collaborate with the Immersive Esports head office on national or global marketing campaigns.
Feedback and innovation: Provide feedback to improve operations, services, and customer experiences.
E-sports development: Actively promote esports initiatives, tournaments, and training programs in your region.
8. Compliance with franchise standards:
Follow the operational guidelines and processes provided in the franchise agreement and training materials.
Ensure compliance with local laws and regulations, including licenses and permits.
Participate in ongoing training and updates from Immersive Esports to stay ahead in the industry.
9. Community engagement:
Build relationships with local gaming communities, schools, and businesses to create a loyal customer base.
Foster a sense of community by organizing events that connect players, fans, and sponsors.
10. Focus on profitability and scalability:
Demonstrate a strong drive to achieve profitability and grow the business sustainably.
Explore opportunities to expand operations, such as opening additional franchise locations or diversifying services.
By meeting these expectations, franchisees can ensure their success while contributing to the growth and prestige of the Immersive Esports brand globally. This partnership is built on mutual success, and your commitment will be pivotal in reshaping the esports entertainment industry.
Support you can expect from the company
Support immersive E-sports offers to franchisees.As an Immersive Esports franchisee, you are never alone in your journey. Our comprehensive support system is designed to ensure your success at every stage—from planning and setup to ongoing operations and growth. Here’s how Immersive Esports empowers its franchisees:
1. Pre-opening support:
Location Selection Assistance: Guidance in selecting prime locations with high footfall, suitable demographics, and strategic advantages.
Design and fit-out planning: Custom floor plans and layouts optimized for space utilization, ensuring maximum customer engagement and comfort.
Equipment procurement: Assistance in acquiring state-of-the-art simulators, gaming accessories, and supporting technology at competitive rates.
Licensing and permits: Help navigate the local legal requirements, including gaming licenses, DED permits, and health and safety compliance.
Financial planning: Support in creating financial models, budgeting, and cash flow projections to ensure a strong start.
2. Comprehensive training programs:
Staff training: In-depth training programs for managers and staff, covering operations, customer service, and technical support for simulators.
Simulator operations and maintenance: Technical training to ensure smooth operation and maintenance of equipment.
Event hosting: Guidance on organizing and managing esports tournaments, corporate events, and community nights.
F&B training: Assistance in setting up minimal snack and beverage services and ensuring compliance with food handling standards.
3. Marketing and branding support:
Brand Identity: Access to Immersive Esports’ established brand, logo, and marketing materials to ensure consistency across locations.
Marketing campaigns: Assistance in running digital and traditional marketing campaigns to promote your franchise.
Website and social media: Inclusion in the Immersive Esports website and social media platforms to increase visibility.
Launch promotion: Support for grand opening events to create buzz and attract customers.
Ongoing content creation: Guidance on creating engaging content for tournaments, special events, and promotional offers.
4. Operations and technical support:
Standard Operating Procedures (SOPs): Comprehensive manuals detailing all aspects of running the business, from daily operations to troubleshooting.
Technical assistance: Remote and on-site support for simulator maintenance, software updates, and hardware troubleshooting.
Data and analytics: Tools to track performance metrics, customer preferences, and revenue trends for data-driven decision-making.
Inventory management: Guidance on managing stock for gaming accessories, merchandise, and F&B.
5. Ongoing franchise support:
Dedicated franchise manager: A point of contact to address any operational challenges or questions.
Periodic training: Updates and training sessions to keep franchisees aligned with the latest trends and technology.
Performance reviews: Regular evaluations to ensure franchisees are meeting goals and adhering to brand standards.
Event coordination: Assistance in planning and executing major esports events and tournaments.
6. Technology integration:
Booking and payment systems: Setup and training on booking platforms, payment gateways, and loyalty programs.
Esports streaming support: Tools and training for live streaming events and content creation to engage the online community.
Innovative upgrades: Early access to new technology, including simulator upgrades and gaming innovations.
7. Financial and business development:
Revenue optimization strategies: Insights on increasing revenue through pricing strategies, bundled offerings, and diversified services.
Cost control: Tips on managing operational costs without compromising quality.
Partnership opportunities: Access to national and global sponsorship deals, brand collaborations, and co-branded events.
8. Community building:
Esports community development: Tools and guidance to build a loyal customer base through tournaments, leagues, and social events.
Local partnerships: Assistance in forming partnerships with schools, gaming organizations, and corporate entities for additional revenue streams.
9. Expansion opportunities:
Multi-unit ownership: Support in scaling operations by opening additional franchise locations in new territories.
Territory protection: Exclusive rights within your chosen territory to minimize competition among franchisees.
10. Customer Support:
24/7 assistance: Round-the-clock support to resolve technical or operational issues.
Customer feedback management: Tools to capture and address customer feedback for continuous improvement.
Immersive Esports is committed to creating a thriving network of franchisees by providing a robust support system and fostering long-term partnerships. Together, we will redefine gaming entertainment and deliver unforgettable experiences to customers worldwide.
Recent Activity
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8 hours agoSenior Investment Banking Executive, Investment Banking, Atlanta, Corporate Investor / Buyer connected with the Business
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Frequently
Asked
Questions
Asked
Questions
-
When was Immersive Esports established?Immersive Esports was established in 2021 in Dubai and is reported to have 2 Franchisees currently
-
What is the investment required to take up Immersive Esports Franchisee?Investment required ranges from USD 300 thousand - 2 million depending on the format offered.
-
What is the space requirement for taking up Immersive Esports Franchisee?Space required ranges from 800 - 2200 sq ft depending on the format.
-
What Franchisee formats does Immersive Esports offer?Immersive Esports offers 2 formats, i.e Small Venue 6-12 Sims,Medium Venue + Cafe 12-24 Sims.
-
How to get Immersive Esports Franchisee?Procedure to obtain an Immersive Esports franchise. The process to become an Immersive Esports franchise is designed to be thorough yet straightforward, ensuring a mutually beneficial partnership. Below is the step-by-step guide to obtaining a franchise: 1. Initial inquiry. Contact us: Express your interest in becoming a franchisee through our official website or contact form. Information packet: Receive our franchise information packet, which includes key details about the business model, investment requirements, and expectations. 2. Initial consultation. Franchise introduction call: Participate in a consultation call to discuss your interests, goals, and expectations as a franchisee. Market discussion: Share insights about your intended location and market while learning about Immersive Esports' expansion plans. 3. Submit franchise application. Application form: Complete and submit the franchise application, providing details about your financial standing, business experience, and proposed location. Review Process: Our team evaluates your application to ensure alignment with our brand values and operational requirements. 4. Franchise disclosure and agreement. Franchise Disclosure Document (FDD): Review our comprehensive disclosure document, which includes financial performance, obligations, and franchisee rights. Legal review: Consult your legal or financial advisor to review the terms of the agreement. Sign the franchise agreement: Once both parties agree on the terms, sign the franchise agreement to formalize the partnership. 5. Financial planning and investment. Initial Franchise Fee: Pay the franchise fee to secure your exclusive rights to the chosen territory. Budgeting and financing: Work with our team to plan your budget and explore financing options, if needed, for the initial setup and operational costs. 6. Location selection and approval. Site selection assistance: Collaborate with our real estate experts to identify and evaluate potential locations based on foot traffic, demographics, and accessibility. Site approval: Immersive Esports will assess and approve the proposed site to ensure it meets brand standards and operational requirements. 7. Training and onboarding. Comprehensive Training: Participate in our training program, which covers all aspects of running an Immersive Esports centre, including operations, marketing, and equipment maintenance. Staff training: Receive guidance on recruiting and training staff to deliver exceptional customer experiences. 8. Shop design and fit-out. Custom layout design: Collaborate with our design team to create an optimal floor plan that maximizes space and enhances customer engagement. Fit-out execution: Work with approved contractors to complete the shop fit-out according to Immersive Esports’ specifications. 9. Pre-launch preparation. Marketing Plan: Develop a launch marketing strategy with our support to build excitement and attract customers. Equipment installation: Install simulators, gaming peripherals, and supporting technology. Soft opening: Conduct a soft opening to test operations, train staff, and fine-tune services. 10. Grand opening. Official launch event: Host a grand opening event with promotions, tournaments, or special offers to create buzz and attract customers. Ongoing support: Begin operations with continuous guidance and support from Immersive Esports. 11. Continuous collaboration. Regular Check-Ins: Participate in scheduled reviews to ensure alignment with brand standards and operational goals. Performance monitoring: Receive data-driven insights and recommendations to optimize your franchise’s success. This structured process ensures that every franchisee starts with a solid foundation, equipped with the knowledge, resources, and tools to build a thriving Immersive Esports centre. Let’s start this exciting journey together! Connect with us through SMERGERS and we will guide you through the process.