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Soft Furnishing Store for Sale in Riyadh, Saudi Arabia

Premier online retail brand for bedding and bath products with 320k customer database.

Established 1-5 year(s)
Employees 50 - 100
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 11.7 million
Run Rate Sales USD 9.6 million
EBITDA Margin 40 %
Industries Soft Furnishing Stores + 1 more
Locations  Riyadh
Local Time 10:30 AM Asia / Riyadh
Listed By Business Owner / Director
Status Moderately Active
Overall Rating
Full Sale
Asking Price: USD 9.3 million (Native Currency: SAR 35,000,000)
Reason: The owner wants to retire from the business.
Includes physical assets worth USD 1.14 million
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Business Overview
- The business operates as a premier online retail brand specializing in bedding and bath products.
- Has a customer database of over 320,000 and an average monthly traffic of 224,000.
- The company's revenue for the previous year amounted to almost SAR 50 million.
- 90% of sales are generated through online channels, including the website and mobile application, while the remainder is derived from retail stores.
- The company maintains strong relationships with both local and international vendors for the procurement of products, indicating a diversified and reliable supply chain.
- There has been a decrease in sales this year due to the global inflation in taxes within the retail industry.
- The company processes an average of 250 orders per day, with an average order value of SAR 400.
- In addition to its 55 permanent employees, the business also hires freelancers and temporary employees on a demand basis.
Products & Services Overview
Specialized website for bedroom and bath essentials, offering bedspreads, pillows, bathrobes, carpets, and some housewares.
Top selling are:
Mattress toppers.
Comforter sets.
Pillows.
90% of sales are generated through online channels, including the website and mobile application, while the remainder is derived from retail stores.
Assets Overview
Physical assets include:
- Warehouse inventory.
- Vehicles.
- Store inventory.
- Other basic equipment.
Intangible assets include:
- Trademark.
Facilities Overview
Operating from a rented warehouse facility of 2,500 sqm with 3 floors, fully equipped.
There are 2 more rented retail stores.
Location is Al Yasmin, Riyadh.
Capitalization Overview
Self-funded.
The business has no liabilities or loans or investments.
There are two shareholders - a 90%/10% ownership split.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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