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Cafe for Sale in Ho Chi Minh City, Vietnam

For Sale: Award-winning creative donuts & coffee brand in HCM with 3 prime city locations.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 100 - 200 thousand
Run Rate Sales USD 236 thousand
EBITDA Margin 30 %
Industries Cafes
Locations  Ho Chi Minh City
Local Time 3:34 PM Asia / Vientiane
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 390 thousand (Native Currency: VND 10,000,000,000)
Reason: Selling due to owner’s migration to another country, creating an opportunity for new management.
Includes physical assets worth USD 315 thousand
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Business Overview
- The company specializes in offering high-quality, handcrafted products using registered in-house donut recipes.
- Products include 150+ varieties of doughnuts from 21 collections, over 200 registered recipes, 15+ flavors of pastries (such as creative danishes and muffins), and 50+ dessert options, including brownies, tarts, and custom creations.
- Additionally, the company offers 15+ beverages ranging from coffee to specialty drinks, all crafted with the same commitment to quality and uniqueness.
- The main store is located in Nguyen Hue, recently renovated, with a seating capacity of 70-90 and serving 120-250 customers daily.
- Online orders are available through popular platforms like Facebook, Instagram, Shopee, and Grab. Most revenue comes from offline orders.
- Another location, the Takashimaya stall, serves 30-50 orders daily, though it has no seating, and negotiations are underway for a permanent contract.
- The signature store on Xuan Thuy is a favorite among Saigon's expat community, with seating for 60-70 customers and handling 15-30 orders daily.
- Business expansion is ongoing with three new locations under negotiation through the founder's networking.
- Recognition for the company includes awards like the TripAdvisor Travelers' Choice Award and the AsiaTop80 Winner.
- Current ratings reflect a strong reputation: 4.5+/5 on TripAdvisor, ranking as the #2 bakery in HCMC and among the top 7 for coffee/tea. Google ratings are 4.2+/5 across all stores.
- The brand has over 6,000+ reviews on Instagram, and 1,000+ on Facebook, and has been featured in 20+ media articles across Vietnamese, English, Japanese, and Korean outlets.
- The business is fully registered with an incorporation certificate, and the promoter brings 15 years of experience in the food industry.
Products & Services Overview
A creative doughnut and baked goods company, renowned for its handcrafted, innovative flavors and artisanal approach. It has become a favorite among both locals and international tourists. The brand's top-selling products, including premium doughnuts, coffee, and tea, combine quality craftsmanship with a warm, inviting customer experience. Known for its ethical business practices and strong community connections, the company has established itself as a trusted name in HCM's thriving food scene.
Top-selling product: Donuts.
Assets Overview
Tangible assets: equipment and machinery, inventory, furniture and fixtures valued at VND 8 million.
Intangible assets: brand name and reputation, registered recipes, customer database, trademarks, business relationships, online presence, backend business system.
Facilities Overview
Our business follows a "three-legged stand" model, with Dosh Xuan Thuy serving as the central hub. This location houses a fully-equipped kitchen for all product production and handles key business operations, including management, HR, sales, marketing, and purchasing. Both the Nguyen Hue and Xuan Thuy stores are fully capable of serving the entire menu, while the Takashimaya stall focuses solely on baked goods.
- Xuan Thuy: Production hub and back-office, 45M VND/month rent, 3.5-year contract.
- Nguyen Hue: 90 m² store, 55M VND/month rent, 3-year contract.
- Takashimaya: 12 m² stall, revenue-sharing agreement.
- Total monthly rent on average is about: VND 100 million.
Capitalization Overview
The business is currently self-funded, with no outstanding debts or loans. It is owned by two shareholders, each holding 50% ownership of the company.
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1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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