Business Overview
- Online store selling traditionally made pickles and chutneys from Mithilachal in Bihar. The startup was co-founded by two homemaker-turned first time women entrepreneurs who have support from a team of IIT Delhi graduates in Darbhanga to make pickles and chutneys.
- Employing 50%+ women in Darbhanga to make pickles and chutneys using traditional recipes and methods like sun-drying.
- Making Clean products with no artificial colors, chemicals, additives, or preservatives added. Products boast Natural shelf life of 24 months and more.
- Sold more than INR 10cr of pickles and chutneys in less than 3 years to 120,000+ customers around the country.
- The company makes all its products in Darbhanga and ships the products all over the country through its warehouses in Patna, Gurgaon and Bengaluru. The company does 85% of the business on its own website, and another 15% via Amazon.
- The startup was featured on Shark Tank India.
- Have the food license.
Products & Services Overview
The company sells homemade pickles and chutneys in 17 different flavors. These are additionally available in different combo packs and sample packs on the store.
The individual flavors we make are:
- Lal Mirch Lahsun Chutney.
- Karela Pickle.
- Mithila Special Mango Pickle.
- Dry Stuffed Mango Pickle.
- Grated Mango Pickle.
- Imli Chutney.
- Garlic Pickle.
- Garlic Mix Pickle.
- Green Chilli Pickle.
- Lemon Mix Pickle.
Capitalization Overview
- There are 2 shareholders in the business.
- The business is funded by promoter funds, commercial debt, as well as equity investments. The business currently holds INR 70L in debt from Revenue Based financing companies like Velocity, Klub Works as well as banks including Axis Bank.
- More than 30 other angel investors have collectively invested INR 2.2 Crores in the business.
- The company has 10% distributed among ESOPs and advisors, and 15% is distributed among the angel investors.
Assets Overview
The business holds 25,000 kgs of pickles that is roughly INR 40L at input costs, and has INR 2.4Cr in sale value. Additionally, it has installed capacity into the shed, storage equipment and small machines worth INR 20L.
Partial Stake Sale
USD
77 thousand
for
2.0%
stake
(Native Currency: INR 6,500,000)
Reason:
- The investment is required for expansion.
The business ultimately aims to make a vertically integ...
View More
Includes physical assets worth
USD
71 thousand
In talks with 3 Investors