Is it worth attending a franchise expo?

Franchise expos are regularly conducted by different organizations in popular cities. Many of these events are free to attend, so one might find it beneficial and get some insights about the brand from the top-level executives. It provides a good opportunity to meet representatives from different brands in a single place. It's equally important to network with fellow attendees and get vibes of what they are doing currently and what they are planning to do in the future. This can throw some light on the standard practices in the franchising business and also the harsh truth about some brands. If you are not well connected with the business / franchising fraternity attending a franchise exhibition happening near you will be a good starting point. On SMERGERS you can view and directly connect with the franchises on this page.