8.3 / 10
 Bhubaneswar

Tech-driven platform leveraging AI to boost hotel direct bookings and optimize operational efficiency, seeks investment.

Key Business Facts
Yearly Sales INR 6.6 crore
EBIDTA Margin 10 - 20 %
Industries Online Marketplace
Locations  Bhubaneswar
Business Overview
Business metrics & clients:
- 5300+ hotels onboarded.
- INR 10.5 Cr ARR.
- Handles INR 9+ Cr in daily transactions.
- Over 1.65 million bookings and 3.27 million room nights booked.
- Preferred choice for boutique and SMB hotels with 20–90 rooms.
- Clients include Postcard Hotels, WelcomHeritage, KTDC, Odisha Tourism and The Crown Bhubaneswar.
Revenue model:
- B2B SaaS subscription model.
- ACV per hotel: INR 43,000.
- Monetization through AI agents, Mart, and upcoming fintech features.
- Projected to reach INR 30 Cr ARR in 18 months.
- 90%+ gross margins.
- Customer churn: < 10% p. a.
- CAC: INR 23,000 | LTV: INR 1.72 Lacs.
Promoter experience:
- (CEO): Ex-VP Sales, ICICI Bank; Founder of 5 Elements; recognized by CNBC’s “40 under 40. ”
- (COO): Serial SaaS entrepreneur with consulting background.
- (CTO): Ex-Oracle Hospitality, 9+ years as full-stack developer.
- (AI Head): 5 years in AI automation.
- (VP Ops): Ex-Booking. com, “30 under 30. ”
Strategic relationships:
- Partnerships with 8 Indian state governments (e. g. , TTDC and Odisha Tourism).
- Active in India, Southeast Asia, and the U. S.
- Working with tourism boards, hotel chains, and independent properties.
Recognition & media mentions:
- Featured in YourStory, Financial Express, BW Disrupt, Hotelier India and Moneycontrol.
- Endorsed by industry leaders such as Kapil Chopra (Postcard Hotels) and Krishna Teja Mylavarapu (KTDC).
Products & Services Overview
Top products/services:
1. AI agent suite (via AURA orchestration):
- Pricing agent: Adjusts room rates hourly based on OTA rates, demand, and seasonality.
- Marketing agent: Runs and optimizes Google/Facebook ad campaigns.
- Guest experience agent: Sends personalized offers and upgrades.
- Distribution agent: Maintains rate parity and syncs with OTAs.
- Operations agent: Manpower planning, procurement alerts, upsell nudges.
- Booking engine: AI-enabled direct booking platform for hotel websites.
- Distribution engine: Connects and syncs with OTAs and GDS.
- Experience engine: Contactless guest interaction and check-in/out.
- Marketing engine: Website, SEO, CRM, and AI chatbot integration.
- Analytics engine: Predictive analysis and rate recommendation tools.
- Mart: A procurement marketplace for hotel supplies.
Capitalization Overview
- Funding: Raised over $3.3 million across seed and pre-Series A rounds from Mumbai-based angels, Inflection Point Ventures, Neotech Hub, and TiE Angels. - Ownership: Majority held by founders (led by CEO); balance with early-stage VCs and angel investors. Specific equity split not publicly disclosed. - Debt: No known outstanding debts or loans. - Shareholders: Includes founders and multiple institutional/angel investors; exact number and ownership percentages undisclosed.
Assets Overview
Tangible assets. - Mart inventory (inferred): 767 products listed, 900+ orders. - IT Infrastructure (servers, hardware, etc. ) Intangible assets. These are the core value drivers and intellectual properties: 1. AI agent suite: - AURA (Autonomous Unified Revenue & Operations Assistant) - Specialized agents: Pricing, marketing, guest experience, distribution and operations. - Planned agents: Staffing, loyalty, procurement, review response and financial forecasting. 2. SaaS platform: - Modules include: Booking engine, distribution engine, experience engine, marketing engine, analytics engine. 3. Proprietary AI models: - Used for pricing, demand forecasting, guest personalization, etc. 4. Software IP & codebase: - Developed platforms and services, including HotelOS and Mart. 5. Brand & reputation: - Recognized in media and trusted by government tourism boards. - Testimonials from major clients (e. g. , Postcard Hotels, Odisha Tourism) 6. Customer contracts & relationships: - 5,300+ hotels, 1.65 million bookings and 32.7 million room nights. 7. Data assets: - Structured and unstructured guest, pricing, and operational data. - Includes cross-property insights (used for reinforcement learning) 8. Market position: - 90%+ gross margin, 10% churn and 26% demo-to-contract conversion.
Partial Stake Sale
INR 3.5 crore for 5.0% stake (Native Currency: INR 35,000,000)
Reason: The funds raised will be primarily allocated across four key areas: technology, sales and marketing,... View More
Includes physical assets worth INR 35 lakh
In talks with 3 Investors
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