Holistic company offering a unique approach to mental and physical health for adults 40+.

1. Membership fees: primary revenue through regular membership subscriptions, offering access to their facilities and services.
2. Ancillary services: revenue from additional services like personal training, specialized classes, or wellness programs.
3. Product sales: income from selling health and wellness-related products, possibly including nutritional supplements or fitness gear.
4. Special events and programs: earnings from hosting events, performances, or specialized wellness programs.
5. Partnerships and sponsorships: potential revenue from partnerships with health and wellness brands or sponsorships for events.

1. Holistic wellness programs: These programs integrate physical, mental, and social-emotional health, attracting adults who seek a comprehensive approach to well-being.
2. Proprietary member engagement software: This software is designed to enhance the member experience by facilitating social connections and activity matching, appealing to individuals looking for a more community-oriented gym experience.
3. Unique facility features: facilities like a bar and a performing arts theater are designed to offer more than just exercise, providing spaces for socializing and cultural activities.
4. Group exercise classes: offering a variety of classes led by top instructors, these are likely popular for their quality, diversity, and the social aspect they bring to fitness.
5. Pickleball facilities: given the rising popularity of pickleball, especially among older adults, these facilities probably attract members both for playing and as a social activity.

Not applicable at this point and time.