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Knitwear Company Investment Opportunity in Munich, Germany

High-growth and highly scalable German knitwear e-commerce business with an AOV of EUR 50.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 640 thousand
Run Rate Sales USD 1 million
EBITDA Margin 18 %
Industries Knitwear + 1 more
Locations  Munich
Local Time 9:10 AM Europe / Berlin
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 1.7 million for 20.0% stake (Native Currency: EUR 1,600,000)
Reason: Scale the business, enter the retail market, expand the product line, and start international expans... View More
Includes physical assets worth USD 540 thousand
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Business Overview

- 105% growth rate y-o-y.

- 27,000 boxes shipped with more than 30% returning customers.

- Less than 3% return rate after 24 months.

- Highly scalable digital systems in marketing, Omni channel, and logistics with no competition.

- D2C business, with 98% of customers being women in the ages of 20-70.

- LTV of EUR 200 and an AOV of EUR 50.

- High growth comes from our media for equity deal, because of which we have 1,000 TV ad spots with one of the largest German broadcasters.

- Manufacturing outsourced to 5 manufacturers Norway, France, Switzerland, Italy, and.

- We have 3 freelancers for online marketing apart from our team of 4 full-time employees.

Products & Services Overview

Yarn, knitting sets, and accessories for knitters.

The absolute top-selling product is the ecco pullo wool yarn which contributed about 3.5% to last year's sales. Highly diversified product sales and no dependency on a key product. We have our own branded accessories that have very high-profit margins.

Assets Overview

Warehouse and stock worth more than 500,000 EUR paid in full equity.

The stock includes about 180,000 balls of woolen yarn.

Facilities Overview

Home offices and showroom. Our rented headquarters are located in the eastern part of Munich. The rented warehouse is located in Bohom, North Rhine.

Fully outsourced fulfillment and personnel.

Capitalization Overview

Full equity funded by the founder and 1 business angel as well as a reputable media (TV) for equity investor from Germany.

The media company owns 12%, the angel investor owns 5%, the founder owns 78%, while 5% is reserved for ESOPs.

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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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