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Kitchen Appliances Company for Sale in New Delhi, India

For-Sale: Reputed brand in home and kitchen appliances with its own manufacturing Unit.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 1 - 2 million
Run Rate Sales USD 2.2 million
EBITDA Margin 10 - 20 %
Industries Kitchen Appliances
Locations  New Delhi
Local Time 4:13 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 2.4 million (Native Currency: INR 200,000,000)
Reason: We are sifting abroad.
Includes physical assets worth USD 120 thousand
Interested to connect with advisors
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Business Name
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Business Overview

- A well-known kitchen appliances manufacturing brand, based in Delhi.

- Products include electric tandoor, barbeque, hot plate, induction, and water purifier.

- Electric tandoor, barbeque, and hot plate are manufactured by us. Induction and water purifiers are outsourced from other manufacturers.

- Currently, we have 30+ clients, who are distributors from pan India.

- We receive orders for 60k pieces per month, which includes both our manufactured products and the outsourced products. The average order value is INR 3 to 4 lakhs.

- Manufacturing capacity is 30-40k pieces per month, but due to fund constraints, we are manufacturing only 15-20k pieces per month, with 100% utilization.

- Raw materials are sourced from 6 vendors from Delhi.

- There are 2 brand ambassadors attached to the brand for TV ad shoots.

- The business has 30 permanent employees. Additionally, contract workers are hired based on the demand.

- Can add other products in the brand such as microwave oven, OTG, etc.

- The company has GST registration, ISO, and Sedex certification.

- Currently, our distributors are only online platforms based. Can expand to offline distributors as well, and also other categories can be added to the brand.

Products & Services Overview

Products include electric tandoor, barbeque, hot plate, induction and water purifier.

Top selling is electric tandoor.

Selling to online distributors, from pan India.

Assets Overview

Physical assets include inventory, 30+ machinery and tools, office equipment and furniture.

Intangible assets include brand name and client database.

Facilities Overview

Rented 30,500 sq ft office cabin, manufacturing unit and warehouse in Bawana, North West Delhi.

Monthly rent is INR 2.95 lakhs and lease duration is 3 years, with advance of INR 12 lakhs.

Capitalization Overview

The business is self-funded.

Having outstanding loans of INR 2.4Cr.

There are 2 owners, the promoter and the spouse. 100%

Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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