Plant-based hair care brand with advanced solutions seeks investment for expansion.

Plant-based hair care brand with advanced solutions for all hair types. This is a homegrown, vegan, non-toxic hair care brand dedicated to revolutionizing the hair care industry by creating products that are effective and safe for customers and good for the environment.
Business has a strong product-market fit in hair care and its various subcategories including wavy and curly hair solutions, treatments for dandruff, hair fall, greying hair, damaged hair and other solutions for styling, enhancement and maintenance.
Core Team:
• Third-Time Founder, Ex-KPMG, Bachelor of Science, Business Administration, University of Southern California.
• Second-Time Founder, Masters of Science in Management, University of Surrey, UK.
• VP Finance, Ex Zypp Electric, Chartered Accountant.
• Growth and Strategy Consultant, Ex-Head of Ecommerce, The Moms Co.
• EiR, Ex Urban Company.
Traction:
The company currently has an ARR of INR 30 Crores, entirely online. The lifetime sales of the company are ~ INR 50 Crores.
● Gross margins: ~65%
● Contribution margin II: 20%+ (CMII Profitable)
● EBITA is 0 last month, with this month being the first profitable month.
● ~35% of orders each year are from repeat users.
● Signed Joint Business Plan MoU with Flipkart and Myntra for INR 35 crore sales over next 24 months.

Brand has 50 SKU products which are plant-based hair care products with advanced solutions for all hair types. Main products are hair conditioner, shampoo, gel and hair oil.

Total equity raised - INR 28.97 cr, total debt O/S as of date- INR 3.6 cr, shareholding pattern is attached in the document.

Business has a few assets. This will be answered after the introduction.