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Cosmetics Company Investment Opportunity in Bhopal, India

Company manufacturing lip care products with 10 SKUs seeks financial investment.
This transaction has concluded.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 430 thousand
Run Rate Sales USD 430 thousand
EBITDA Margin 5 %
Industries Cosmetics
Locations  Bhopal
Local Time 6:50 AM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 360 thousand for 14.0% stake (Native Currency: INR 30,000,000)
Reason: Currently, the business has 10 SKUs and a product roadmap of 75+ new products. The company is also e... View More
Includes physical assets worth USD 3.4 thousand
Documents
Pitch Deck
Lip Wash
Product
Lip Wash for Men
Product Benefits
Business Overview
- India's first specialized lip care brand. The company is a D2C and a USFDA registered entity and makes active-infused, science-backed, dermatologically tested L.
Lip care Products. The company is an innovator & category creator brand. Most of the funds will be utilized to market their recently launched innovative product.
- Traction: more than 50% of sales come through their website with AOV of above INR 1,000.
- SKU: currently, the company has 10 SKUs & 50+ SKU's in the pipeline.
- Moat: company has a patent-pending formulation for lip wash, accepted trademark of lip wash, and registered trademark of butter mask & butter stick.
- The products are gender-neutral: both men and women have different lip concerns, hence business has developed products & colour schemes as per their requirements.
- Formulations: generic skincare brands are restricted to formulating lip care products based on their brand positioning not necessarily to customers' requirements. - Business formulates active-infused, functional products with lip safe-ingredients & dermatologically tested & lab-proven results.
- Lip concerns: the customer faces a plethora of lip concerns like - dry & chapped lips, lip pigmentation, uneven lip colours, lip ageing, etc and till date other brands are only making lip products for hydration.
- The business has two partners with an equal stake in the business.
- Company does not have any outstanding liabilities.
- Since this business is backed by government funds, company was able to double the revenue within a year.
Products & Services Overview
This is a beauty company with 10 SKUs in lip care.
Assets Overview
Physical assets include inventory, furniture such as tables, chairs, laptops, and lip care products like lip balm, lip scrub, and lip wash.
Facilities Overview
The business has an office and warehouse on a rental basis.
Capitalization Overview
Not Disclosed
Recent Activity
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This transaction has concluded. View similar business opportunities on SMERGERS
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.

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