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Biscuit Manufacturing Company Investment Opportunity in Budapest, Hungary

Seeks Investment: Business that produces vegan gluten-free products with customers from around the globe.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 280 thousand
Run Rate Sales USD 600 thousand
EBITDA Margin 18 %
Industries Biscuit Manufacturing
Locations  Budapest
Local Time 10:05 AM Europe / Budapest
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 150 thousand for 15.0% stake (Native Currency: HUF 55,000,000)
Reason: Financing of product development, growth (new sales channels), the establishment of a service branch... View More
Includes physical assets worth USD 14 thousand
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Business Overview

- Producer of upcycled, gluten-free, vegan products and evolving to offer a unique platform.

- Great taste awards (international) and free-from awards (Hungarian) for our products.

- Clients (where our products are sold): Drogerie Markt, Rossmann, EcoFamily, Tesco, Auchan, Müller, Metro, Shell, Interspar, ChefMarket.

- Growth Rate: +55-60% (based on the past few years as well as including our strategic business plan for the next 3 years)

- Strategic partner is Upfield. com.

- Export: Tisacoop (Serbia), Merkur. ro (Romania), upcoming partnerships with Billa, and Penny in Czech & Slovak through Michal Stádler;

- The sales have increased because of the online sales improvement, extrapolated for this year, as well as further growth is supported by the below-mentioned facts:

1. We have increased our marketing budget and reallocated funds from Facebook to Google.

2. We have started contract manufacturing.

3. New sales channels: entering new sectors in Hungary (e. g. pharmaceutical industry i. e. BENU, cash & carry i. e. Metro Hungary, petrol filling station shops i. e. Shell) + in terms of establishing our export activity, we have managed to get new partners (e. g. Tisacoop d. o. o. in Serbia, Merkator in Romania, Tegut. com in Germany, Billa in Czech Republic and Slovakia)

4. New strategy to transform from a manufacturing company to a data and knowledge centre and build a truly loyal customer community of subscribed customers which will enable us to monetize our data as well as data-driven insights (pseudo-anonymised of course) with third parties such as retailers, private practice medical services, and the HoReCa sector.

- We have both B2B and B2C clients but the major part of our revenue is generated by the B2B segment.

- Our sales are generated by both online and offline, at the moment 90% of our revenue is generated by offline channels (e. g. Tesco, Auchan, Interspar, etc. ) and 10% is coming from online.

Nevertheless, we are determined to grow our online revenue, which will be supported by our new strategy of building a conscious customer community online and launching our circular loyalty program to make sure we lock our customers with our loyalty scheme as well as with our business.

- At present, there are 2 contract manufacturers in Hungary only. However, we are in continuous negotiations with international contract manufacturers, therefore this number is expected to grow.

Products & Services Overview

- Gluten-free biscuits and vegan bonbons, chocolate bars & other healthy sweets.

- Zero-waste vending machines to be operated in a franchise system.

- Building and maintaining a conscious customer community based on our registered subscribers.

- Circular loyalty program to make sure customers stay with us and remain satisfied, grow customer loyalty.

- Unique knowledge powered by our own customer data.

- Data monetization (anonymised data in line with GDPR).

Assets Overview

The business owns intellectual property, production machines, tools, a lorry, and an office space of 60 sqm.

Facilities Overview

We are operating from our own office occupying a space of 60 sqm from District 16 of Budapest.

Capitalization Overview

The business is funded through:

- Sales revenue of our products,

- 2 angel investors,

- Working capital loans,

- Current account loans.

There are 5 owners in the business.

HUF 45 million has been invested from angel investors.

HUF 60 million loans for tangible assets.

Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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