Beauty Product Shop Investment Opportunity in New Delhi, India

Business highlights:

- INR 16 crore in ARR (gross sales)

- Gross margin is 72%

- Have grown immensely (9x in 10 months: Feb to Nov last year) on Nykaa with an average discount of 8-14% only.

- 1,00,000+ customers served on their own website with a Net Promoter Score (NPS) of 73 (one of the highest in the industry).

- 36% repeat rate with 45-50% repeat rate on their hero SKUs.

- Present in 35+ top beauty stores (high street general trade) across Delhi & Punjab with average monthly sales per store between 65,000-70,000 and expanding rapidly.

- Our mix of different revenue streams like offline stores, Nykaa, and our own website is how we're able to generate INR 16 crore with a team of just 31 employees.

- The founders have marketing experience of 8 years and had their own marketing agency before this.

- Founders are strong in brand & community creation online as well as in influencer & performance marketing.

Makeup tools:

- Makeup brushes.

- Makeup sponges.

Lipsticks:

- Bullet matte lipstick.

- Liquid Matte lipstick.

- Liquid Satin Lipstick.

Face:

- Silk blur moisturising cream-based primer.

- Say no pore gel primer.

- Sweet cheeks liquid blush.

Eyes:

- Kajal.

- Liquid eyeliner in 2 colours.

- Upcoming this month is an 18-shade eyeshadow palette.

Nails:

- 5-in-1 nail paint kit in 3 variants.

It will be answered after the introduction.

The company has a rented physical office in West Delhi. Employees are also working remotely.

- Angel round of INR 2 crore in Dec, 2 years ago.

- Current outstanding loans of INR 1.25 crore.

- Three shareholders in a 48:48:4 shareholding split.