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Beauty Product Shop for Sale in Surat, India

D2C personal care brand selling natural beauty products, listed on all online marketplaces including Nykaa.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 70 thousand
Run Rate Sales USD 18 thousand
EBITDA Margin 5 %
Industries Beauty Product Shops
Locations  Surat
Local Time 8:59 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 140 thousand (Native Currency: INR 12,100,000)
Reason: The business owner has done everything he could to make this personal care brand successful. Has spe... View More
Includes physical assets worth USD 36 thousand
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Business Overview

- A D2C personal care brand with a focus on natural beauty products, holding a registered trademark for its brand name.

- The brand has a strong online presence, being listed on major platforms including Nykaa, Myntra, Amazon, and Smytten, and has received approval from Nykaa for its products.

- Has a significant following on Instagram, with over 11,000 followers, and has garnered positive product reviews, with an average rating of above 4 out of 5 on online platforms.

- The products are peta certified vegan, cruelty, paraben & SLS free, catering to the growing demand for ethical and sustainable beauty products.

- The business has an average of 10 to 15 orders per day, with an average order value of INR 400 to 500, indicating a consistent level of customer demand.

- However, the business has experienced a drop in sales this year due to a lack of funding, which has led to a halt in advertising and promotions.

- Operates primarily through third-party manufacturing, and its current sales are predominantly online.

- The business needs 5 permanent employees to run the business operations.

Products & Services Overview

- Products are shower gel, face wash, shampoo, hair oil, serum, etc.

Top variants include:

- Berry blush shower gel and face wash.

- Tea tree trove shower gel.

- Coffee and cocoa club face scrub and bath scrub.

- Neem & kiwi fusion shower gel.

Sold through all major online marketplaces such as Nykaa, Myntra, Amazon, and Smytten.

Assets Overview

Tangible assets include inventory of INR 23 lakhs and GST credit of approx. INR 7 lakhs.

Facilities Overview

Operating from rented facilities - office in Surat and warehouses in Ahmedabad and Surat.

Capitalization Overview

- This is a bootstrapped startup.

- There is no Loan on this business.

- Invested more than INR 1 Cr in brand building.

- 3 shareholders (owners are family member) and 2.

Directors.

- 100% owned by founders.

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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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