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Baby Store Investment Opportunity in Vienna, Austria

Seeking investment: Children's eCommerce brand receiving an average of 100 orders and 250,000 customers.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 13 million
Run Rate Sales USD 11 million
EBITDA Margin Operating at loss
Industries Baby Stores + 1 more
Locations  Vienna
Local Time 4:49 PM Europe / Vienna
Listed By Management Member
Status Active
Overall Rating
Partial Stake Sale
USD 2.1 million for 10.0% stake (Native Currency: EUR 2,000,000)
Reason: – Buy merchandise of major brands; – Increase the range and stock of private labels; – Investments... View More
Includes physical assets worth USD 4.3 million
Interested to connect with advisors
Name, Phone, Email
Not disclosed
Business Name
Available after connect
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Business Overview

- Children's eCommerce clothing and lifestyle brand.

- We cater to children up to the age of 16 worldwide.

- Receive an average of 100 orders daily.

- Have acquired 250,000 customers.

- Long customer’s lifetime above 10 years.

- Revenue is generated by selling clothes through the platform.

- Had more than EUR 100 million in sales in the last three years in total.

- Gross margin is above 50%

- We deal with more than 10 private labels.

- Have around 6,000 reviews on Trustpilot with a total rating of 4.4 out of 5.

- Fresh, efficient and fully in-house developed e-commerce platform, applications for iOS and Android and internal ERP system.

- The business is operating at a loss due to the scaling up of the company.

- The sales of the business have been impacted by the negative EBITDA.

- Since we are an eCommerce business we do not require a large number of employees.

- Promoters have 14 years of experience in the industry.

- Business has the registration certificate.

Products & Services Overview

Children's premium clothing and accessories with a focus on luxury and upper middle segments. Global customer base with nearly 50% of the customers from coming the USA.

Assets Overview

- Inventories with a balance value of EUR 4 million.

- Global customer base of 250,000+ customers.

- Inhouse developed eCommerce platform and internal ERP system.

Facilities Overview

Have rented an office and a warehouse in the same building in the business hub.

Capitalization Overview

- Company initially funded by one individual with the following 2 rounds of private placements to fund the growth and customer acquisition.

- Currently founder owns 50.13% of the rest equity split between 16 minority shareholders.

Recent Activity
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2 Investors contacted this Business this week.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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