India’s first sustainable fashion brand using plant-based materials with an omnichannel presence & 50k+ customers.

At the company the belief is that business success must harmonize with environmental and social responsibility. The vision is not just to create products; but it's about crafting a legacy—a legacy of sustainability, innovation, and positive change.
The company has been a pioneer in India’s sustainable growth story since 2018. They have proudly contributed to India’s inclusive growth story and circular economy.
· 1st brand in India to use plant-based leather alternatives since 2018.
· 1st multi-category sustainable & craft-based fashion brand.
Key business highlights:
· Innovative vegan materials: 1st Brand to use plant-based leather alternatives such as Piñatex, Apple leather, Cactus leather, SI leather and many more innovative materials.
·Promoting Indian crafts: They promote and use traditional Indian crafts such as Kalamkari, Lambani, Mirzapuri, Shibori, Jaipuri, Chikankari, Bagru, Kutch etc.
· Impact-driven: They now work with 100+ artisans directly contributing to sustaining their crafts and livelihoods.
· Large addressable markets: The company's AOV ranges between INR 2,500 to 3,000.
· Omnichannel brand: They have opened their flagship premium store at a huge mall in Pune tapping into the offline market. 2 new stores in Mumbai and Bangalore planned in this FY.
· Proven product market fit: They have proudly crossed 50K + customers and is growing. They have expanded their product portfolio from one category (bags) to 4 categories (bags, men & women clothing and footwear) making it an end-to-end fashion brand.
· High margins: They have maintained consistent high gross margins (60% +) and have grown 4x in revenues in just 2 years.
· Path to profitability: Their cash burns have nearly come down to almost NIL and will turn profitable within 2 months.

India’s first sustainable multi-category fashion brand to introduce innovative plant-based alternatives to leather. What makes the business unique is the fusion of Indian crafts with plant-based materials like Pinatex, cactus leather, texon, hemp & many more. Products give the customers the power to make an impact:
- Cruelty-free product.
- Supporting artisan livelihood.
- Sustaining Indian crafts.
- Elevated experience.
- Ethical sourcing.
- Crafts directly from artisans.
- Sustainable materials from the world over.
- Responsible design: - Every detail of the product is thought of with sustainability in mind.
- Fair manufacturing.
- Supporting livelihoods by engaging artisans directly.
- Fair pricing.

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